Technology-firms periodically face the challenge of finding ways to accelerate the slow market adoption of their latest innovations and product breakthroughs. Stretched-out cash flow projections, continually extended schedules, or the need for additional dilutive investment can make life painful and embarrassing to all involved: owners, customers, banks, investors, suppliers, designers, and finance managers. Little known to both technologists and marketers is the research-based science of the market diffusion of innovative products and ideas. This talk will present the concepts, strategies, tools, and approaches derived from that research and open your eyes to the factors that will accelerate your success.
